Cummins & Partners wins some Dulux brands including British Paints creative work
Cummins & Partners has won some of Dulux’s subsidiary paint brands, and created a new campaign for British Paints, Mumbrella understands.
Parent company Dulux had pitched creative duties for subsidiary brands British Paints, Berger and Polyfilla, with the Melbourne-based full service agency picking up the duties.
It has already produced its first work for British Paints, a 15-second TVC which appeared over the weekend.
https://www.youtube.com/watch?v=fZ2exLi3M4I
Interesting that they kept the tagline ‘Sure Can’. I wonder if the phrase is perceived to be linked forever with Rolf Harris?