Cummins & Partners wins creative account for Heritage Bank and launches ‘Bank you very much’ campaign

November 1, 2019 10:32

Cummins & Partners has won the creative account for Heritage Bank, and has been briefed with supporting the bank’s expansion out of its home state in Queensland to NSW.

The first campaign from the agency shows people reaping the rewards of being with the customer-owned bank, and inspired to say “Bank you very much”.

Heritage Bank is opening branches in Parramatta and Castle Hill. Customer launch activity will begin on November 2, following the opening of the Castle Hill branch. The campaign will run until 30 June next year and be executed across outdoor, catch-up TV, digital, programmatic radio and social.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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1 COMMENTS

Solid as 1 Nov 19

This is outstanding work. Gotta hand it to the guy he is one helluva ‘tinkerer’ and totally know his discipline. Solid craftsman and strategically precise. Well done again Sean.

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