Cummins & Partners wins Jenny Craig media account

Weight loss group Jenny Craig has appointed Cummins & Partners as its Australian and New Zealand media partner.

The account was awarded to Cummins & Partners after a competitive pitch review. Nunn media holds the digital account which was was not part of the review.

Rachel Kosmala, director of marketing at Jenny Craig said: “We are thrilled to have engaged Cummins&Partners as our ATL media agency across Australia and New Zealand. We ran a very thorough assessment of our needs and review process and their response and team
were excellent. We are really looking forward to working closely with them.”

Paul Murphy, head of media at Cummins & Partners said: “We are ecstatic to have been engaged by Jenny Craig to lead media strategy, buying and implementation. A fantastic win. They are a wonderful brand and is testament to some seriously innovative media thinking and a really passionate team.”

Cummins & Partners CEO, Chris Jeffares added: ‘As most people know, our media team has played an incredibly important role in Cummins&Partners evolution since we launched, and we feel this is great recognition for our continued focus and investment in building a unique
model and capability.’ Cummins&Partners’ media engagement starts immediately.


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