RYOT Studios launch New Caledonia out of home campaign with underwater mural

Verizon Media owned RYOT Studio has launched a digital and out-of-home campaign to tempt visitors to New Caledonia.

To kick start the campaign, RYOT engaged Sydney street artist, Blends, to paint a 2.3m high mural showcasing an underwater scene in the Inner West Sydney suburb of Marrickville.

The campaign will include online editorial features to appear natively on Yahoo Lifestyle via Oath Ad Platforms, delving into and highlighting New Caledonia’s intriguing cultural attractions.

Margot Deltour, director of New Caledonia Tourism in Australia, said: “We know Aussies love New Caledonia, thanks to its rich culture, great cuisine, abundant natural landscapes and the huge array of activities you can do. However, we also know that holiday makers are spoilt for choice in our region, so we turned to RYOT to help showcase our beautiful country and the diverse range of experiences and activities on offer in a new, exciting and engaging way.”

“Through working with the RYOT team we’ve been able to reach a wide audience by harnessing both digital and out of home formats. The stunning mural and supporting native content will really help ensure New Caledonia is front of mind for Aussie travellers.”

Zoe Cocker, Head of Studio at RYOT, said: “The powerful combination of OOH and digital, powered by our content and world leading tech platform, captures the attention of people in a new and inspiring way.

“Working with local artist Blends, we’ve been able to extend beyond RYOT’s usual production capabilities to bring this campaign to life. Supporting Australian artistic talent is part of Verizon Media’s ongoing dedication to investing locally in Australia.”


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