Heinz seeks new creative agency
Heinz Australia is on the hunt for a new creative agency for its food products which include beans and pasta, soup, sauces and dressings, vegetables, baby food, chicken, desserts and ready meals, Mumbrella understands.
In 2015, incumbent agency Channel T was appointed to the account as the brand moved on from its agency of record at the time Y&R.
Heinz Baby Food recently launched a campaign featuring babies as airport security guards and travellers.
Y&R NZ were the creative agency behind the campaign and won the project.
It is unclear if Channel T and Y&R NZ are participating in the pitch process.
Heinz has been approached for comment.
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