Cummins&Partners gets new head of strategy post-rebrand

Cummins&Partners has appointed Phil Pickering as head of strategy, following the agency’s rebrand to a “micro-network creative consultancy” last month.

Pickering joins from Clemenger BBDO, where he was the planning director and led a number of FMCG, tourism, and government accounts.

Phil Pickering

He said on joining the agency: “The reinvention of the agency is one that had me hooked from the get go. We have an enviable list of ambitious clients and an incredibly passionate and talented team to enable wild growth for them. I am thrilled to dive right in and be a part of such an exciting time in the agency’s history.”

National managing director of Cummins&Partners, Sophie Lander, said: “Phil has a very modern skill set of media, content, and brand strategy, and we immediately knew he was the missing piece in our team.

“Phil joins us at a crucial time where we are embedding our new positioning, go to market framework, and how we can help clients grow wildly.”

Global CEO of the agency, Michael McConville, added: “Phil has the perfect mix of skills to service our clients and has growth, creativity and an amazing attitude on everything he does. “He will be an invaluable partner to our team and our clients.”

The agency also welcomed Jeff Malone as chief strategy officer a year ago. It underwent a small restructuring at the end of last year, however, that saw a “relatively small” number of employees made redundant.


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