Cummins&Partners resets with new branding
Independent agency Cummins&Partners has rebranded itself as a “micro-network creative consultancy”, alongside a new brand identity.
The new brand presence will come to market this week across its consultancies in Melbourne, Sydney and New York.
“Today is effectively our launch day,” said Michael McConville, global CEO of Cummins&Partners.
“We’ve spent the last few months redefining what creativity means for us and our clients. This agency launched with something fresh, based on our unique output at the time.
“Now we’ve found what will be fresh for the years ahead. Not just what we do, but how we do it.”
National managing director, Sophie Lander, added that the reset marks “the end of the agency’s first life”.
“I’m proud of the people here, but I’m equally proud of our current clients and what we’ve started doing with them. It might sound like cute language when we say we’re starting again, but it’s true,” she said.
“We’ve been through a wholesale reset, rebuild and reinvention, that everyone here has been a part of.”
Creative chairman, Sean Cummins, said: “We’re restarting a creative consultancy that can live up to that ambition. But it’s also a promise to our partners. Those now, new, and in the future.
“We look forward to taking clients through a new experience that commits to that wild growth; for their business, their brand, and for them as people.”
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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