CumminsRoss adds Fiat and Alfa Romeo to Chrysler client list

Independent agency CumminsRoss has picked up more Chrysler business, adding Fiat and Alfa Romeo to a client list that includes Jeep and Dodge.

The win has helped CumminsRoss’s head count rise to 62, up from 22 in August last year. The agency launched in January 2011.

Chrysler marketing director Sam Tabart said: “We have had a phenomenal run with our re-invigoration of the Jeep brand in Australia. CumminsRoss really knows automotive so it seemed inevitable to bring the newly acquired Fiat and Alfa portfolio to them.”

The account moves follows the the transfer of distributorship of the Fiat and Alfa Romeo brands to the Chrysler Australia group, after a strategic alliance between the Fiat Group in Italy and the Chrysler Group in the US in 2009.


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