GE Capital launches first Australian brand campaign

GE Capital has launched its first brand campaign in Australia, using print, digital and social media.

Created by Clemenger BBDO Sydney, the campaign introduces the line ‘Building better businesses’ and features customer testimonials telling the story of how GE Capital has helped their business grow.

GE Capital A&NZ chief marketing officer, Suzana Ristevski, said: “This campaign  aims to showcase the depth  and breadth of what we offer to our customers  – demonstrating that we offer a lot more than just  financing. GE Capital helps customers meet the challenges of tomorrow’s marketplace  by leveraging the know-how and expertise of GE.”

“The Building Better Businesses campaign brings to life exactly what GE Capital is about; customer-focused
financial services solutions that play a key role in supporting the financial health of many Australian
businesses and consumers.”


Creative agencies:  Clemenger BBDO Sydney, CHE and BBDO New York


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