Curly hair and the hint of cannibalism in new Aldi ‘Like, Like’ spots
Aldi has rolled out two more ads in its ‘Like, Like’ campaign, with the new spots promoting bread and olive oil.
Created by BMF, the spot promoting Aldi’s bread sees a woman who has never tried crusts prove the wives tale that eating crusts will give you curly hair.
The ad for the olive oil sees two men washed up on a beach talk about the product before saying “Now all I need is something to cook”.
The campaign, created by BMF, launched in June with an ad featuring a talking bear to sell toilet paper and was followed up by an ad featuring a man in a white coat selling laundry powder. In July the brand followed it up with a spot featuring an injured mouse to promote cheese.
oh my oh yes I like this, nice work
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Oh yes, indeed.
Aldi and BMF are finding an awesome groove with this new work… hep cats.
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Fresh. Love it.
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More great work.
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