Ford’s latest ad shows that the features of its new Everest Sport, will make you ready for anything, even life’s biggest question.
The ad sees a family settle into their car to go on an outdoor adventure when a young boy looks to his baby brother and asks “Dad, where do babies come from?”
Rather than fumble through an answer, the father is prepared enough to handle the situation and explains the process in scientific detail.
The campaign was created by BBDO Australia. In October 2018, Ford appointed the BBDO network to its global creative account.
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Daniella Winter, Ford Australia GM of marketing, said in a statement: “The Ford Everest Sport is the ultimate family vehicle, designed to withstand everything that the Australian landscape has to throw at it, as well as providing a comfortable ride to handle other…situations.”
The campaign will run throughout summer.
In October, BBDO Australia launched its first work for the brand, showing wannabe Ford Ranger drivers looking on at the vehicles in envy as they are bogged or stranded in remote locations.