Ford launches ‘Live the Ranger Life’ platform in first campaign from Clemenger BBDO Australia

October 1, 2019 10:49

Ford has launched a new brand platform for its Ranger model, ‘Live the Ranger Life’, in its first campaign from Clemenger BBDO Australia.

The BBDO network was appointed to the global creative account for Ford in October 2018, after WPP had held it for 75 years.

In the ad, wannabe Ranger drivers are shown looking on at the vehicles in envy, because they cannot cross rivers, navigate in remote locations and travel through mud like the Rangers can.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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1 COMMENTS

Lenor Barlow 16 Dec 19

Don’t usually like ads..however this one is priceless…love it.. I could watch it all day???

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Ford launches ‘Live the Ranger Life’ platform in first campaign from Clemenger BBDO Australia

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