Daikin uses newborns and parents to sell its ‘best air anywhere’ propostition
Air conditioner brand Daikin is tapping the bond between new parents and their child in its first Australian TV brand campaign which has also been created to translate to international markets.
The brand is claiming it is the first time Roberta Flack song ‘The First Time Ever I Saw Your Face’ has been licensed for an Australian ad, for the campaign created by NZ agency Sugar & Partners and shot by RobbersDog.
