Daily Mail Australia and The Guardian reach the top five in Nielsen news rankings

The Daily Mail Australia and The Guardian have both climbed into the top five positions of the Nielsen Digital Ratings (Monthly) rankings, with both sites growing their audiences by 2% in May, month-on-month.

Daily Mail Australia

The Daily Mail grabbed fourth position, up from its fifth place ranking in April, after posting a unique audience of 3.173m in May up from 3.112m.

The Guardian returned to the top five after first claiming the fifth spot for the month of February, consequently falling below the top five threshold in the months after.

In May, The Guardian posted a unique audience of 3.091m, up from its April audience of 3.031m.

The ascension of both in to the top five from came at the cost of Yahoo7’s news websites which fell from fourth position in April to seventh in May after its audience declined by 7%, from 3.129m in April to 2.897m, in May.

News Corp’s held onto its top position despite a month-on-month audience decline of 5%. The website posted a May audience of 5.494m, down from April’s figure of 5.787m.

Fairfax Media’s and ABC news websites held onto second and third place, respectively, with both websites reporting 7% audience growth.

The SMH reported a May audience of 5.102m up from April’s audience of 4.779m while the ABC news websites saw its audience grow from 4.345m in April to 4.635m in May.

In sixth spot was Ninemsn’s news websites which had a relatively steady audience of 3.074m in May compared with the 3.078m it reported in April.

The Herald Sun boosted its monthly online audience by 5%, growing from 2.629m in April to 2.769 in May to claim eighth place, while The Age sat at 2.638m in May, up slightly from 2.636m in April.

The BBC rounded out the top 10 with a May audience of 2.543m, up 8% from the 2.364m figure reported in April.

Outside of the top 10, Buzzfeed saw its audience drop 6% from 2.161m in April to 2.038m in May. The Huffington Post also reported growth, with its audience up 1% from April to May from 2.072m to 2.099m.

News Corp’s The Australian boosted its audience by 10% – from 1.732m in April to 1.909m; however, it wasn’t all rosy at News Corp with The Courier Mail posting a 16% decline in month-on-month audiences.

The Courier Mail saw its audience sink from 1.770m in April to 1.493m in May.

News Corp’s Perth Now boosted its audience by 20%, growing from 767,000 in April to 924,000 in May. Seven West Media is in negotiations to acquire Perth Now and The Sunday Times from News Corp.

Seven West Media’s saw its audience dip by 14%, sinking from 779,000 in April to 668,000 in May.

Mamamia saw its audience grow by 22% from 1.104m in April to 1.348m in May while The New Daily grew its audience by 3% from April to May increasing its audience from 844,000 to 869,000.


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