Dairy Australia farmers are ‘here for you’ in TVC
The farmers of Dairy Australia want Australians to know they are ‘here for you’ during the coronavirus pandemic, sending their messages of support in a new TVC.
Australians are at their best when they’re supporting each other, says the ad, and as the panic buying subsides and we return to our normal lives it’s important to remember there have been struggles before and we overcome them together.
The ad was shot by farmers, their families and dairy processors, and brought together by creative agency Elmwood. Over 60 farming families got involved.
such a nice idea so terribly executed. Not charm or life. Real people are not interesting!! Hard to do this kind of ad well.
“Nice” TVCs or videos like this are not going to leave a mark on anyone who actually watches it. It’s not going to sell more milk or cheese. There’s no action item, there’s no real entertainment – why is someone watching this?
Coming out of this pandemic, brands need to understand that if they are all doing videos like this then they aren’t spending their money wisely — they are being swallowed up in the sea of same-ness that many other (much bigger) brands are swimming in.
In 2020 – advertising has to be unique. Make a joke, sing a song – please don’t just say “we’re here” or “we’ll get through this together”. No one will hear / see you — no matter what your reach says.
sorry @hi, it’s not even a nice idea.
it’s a terrible, hackneyed, cliched idea executed badly
total waste of time and media spend
As the headline off the article says – it’s just fame seeking farmers or ‘famers’
Hi SMFSOF,
Whoops! The five seconds is all yours.
Thank you for flagging. I have amended.
Vivienne – Mumbrella