Dame Edna fronts Qantas campaign

qantas_dame_edna_barry_humphriesQantas has turned to Dame Edna Everage to promote its business class sale.

The ad – created by Ogilvy Sydney – is almost exactly the same as a campaign produced for Qantas in May by M&C Saatchi that featured former Dallas actors Larry Hagman and Linda Gray.

Today’s ad features Dame Edna’s alter ego, Barry Humphries.

Qantas executive manager of marketing Lewis Pullen said:  “Just like the characters in our recent Dallas campaign the wonderful duo of Barry Humphries and Dame Edna are featured in a humorous nature which stretches our retail work to cover brand/product marketing ground as well.  

“Both are seen enjoying Qantas’ in–flight service in Business, supporting our ‘Enjoy the Journey’ brand positioning.”

The campaign runs for five days across press, radio and online.



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