News

Soap stars reunited for Qantas campaign for Dallas route

M&C Saatchi has secured two of the former stars of 80s American soap Dallas for a print and poster campaign for Qantas’ new direct service to the Texan city.

Larry Hagman – who played JR Ewing – and Linda Gray –  Sue Ellen Ewing – feature in the campaign which launches this weekend.

Creative director and campaign writer Andy Flemming said: “It was one of those ads that seemed so right – yet none of us thought it would ever get made. After all, the two of them hadn’t been seen together for a very long time, and we literally only had a few weeks to pull the whole thing together.”

Credits:

  • Executive Creative Director: Ben Welsh
  • Writer: Andy Flemming
  • Art Director: Graham Johnson
  • Art Director: Shane Gibson
  • Designer: Shane Kruger
  • Photographer: Jamie McFadyen
  • Managing Partner: Penny Sarfati
  • Account Director: Kristy Acland

Following the launch of the new route earlier this month, Nine’s Emma Freedman broadcast the Today Show’s weather reports from various American destinations including the set of the popular soap which has been recommissioned after nearly 20 years off air.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.