Damian Keogh quits MCN for Val Morgan

damian keogh



MCN’s sales director Damian Keogh is to move to cinema advertising company Val Morgan as its new CEO.

MCN is the biggest sales house for pay TV including the Foxtel channels.

The company has reacted to Keogh’s departure by instigating a restructure which sees Sydney sales director Mark Frain becomes national sales director reporting in to CEO Anthony Fitzgerald. Shae Bonney, currently group account manager, will replace Mark Frain as Sydney sales head.

Strategic integration director Elizabeth Minogue will also now report in directly to Fitzgerald.

MCN will also announce a new commercial and marketing director.

In his new role at Val Morgan Keogh replaces Graeme Yarwood who has run the Hoyts Group-owned company for more than eight years.  

Keogh will take up his position  in early July.

David Kirk, executive chairman of the Hoyts Group said: “We are delighted that Damian will be joining Val Morgan. Damian has led a team that has delivered outstanding sales growth at MCN over the past seven years. His skills and experience are ideally suited to the new role.”

Keogh said: “I am very much looking forward to leading Val Morgan. This is an exciting time for cinema advertising. Cinema audiences are growing, bucking the trend of fragmenting audiences we see a lot today. Digitisation and 3-D offer new opportunities for advertisers. I am confident that working with the Val Morgan team and our advertising partners we can grow cinema’s share of advertising spend.

“I am also looking forward to continuing the growth of Val Morgan into other forms of out of home advertising.”

Fitzgerald said: “Damian has been an integral part of our growth story to-date, having spent more than seven years at MCN working across numerous senior roles – most recently as 2IC overseeing both sales and marketing. He has contributed enormously to our identity as a business and to the 500% growth we have experienced during his time at MCN. Damian leaves with our gratitude and absolute best wishes.”


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