Daniel Ricciardo’s Enchanté Rosé to land in Dan Murphé

March 6, 2025 11:19

Pernod Ricard’s St Hugo Wines has extended its partnership with Australian Formula 1 legend Daniel Ricciardo, launching a new rosé this week.

Supported by a creative campaign from Emotive, the agency’s CEO, Simon Joyce, speaks exclusively to Mumbrella alongside the brand’s global head of fine wine, Kelly Suhr, and ANZ marketing director, Kristy Rutherford.

The new product and campaign come following the success of last year’s DR3 range launch and campaign with Dan Murphy’s, which saw DR3 wines take over Dan Murphy’s Alexandria store and rename it Dan Ricciardo’s.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Australian Grand Prix Dan Murphé Dan Murphy's Daniel Ricciardo DR3 Wines emotive Enchanté Rosé Kelly Suhr Kristy Rutherford Pernod Ricard Simon Joyce St Hugo Wines