Dr Mumbo

Danny Bass’ impressive past career

Dr Mumbo loves Google, as with all search engines (shout out to Ask Jeeves). Having such an incredible tool at your fingertips continues to boggle the mind, particularly with this nugget of gold stumbled across in a standard browsing session.

Danny Bass, former Mediabrands CEO, GroupM CIO, and until-recent Snap exec, appears to be far more than meets the eye – if you’re to believe the world’s most used website.

Not only does Bass have an impressive media and advertising career to date (one that could be about to take another turn by all accounts), but he also has a past life playing American football, winning the highly prestigious Grey Cup.

Dr Mumbo is an absolute sports nut, but still, the Edmonton Eskimos don’t quite ring a bell.

While Bass’ achievements in the Australian media and marketing industry are many, he will always be best regarded by the loyal fans in Calgary and Edmonton.

If you don’t believe Dr Mumbo, just type Bass’ name into Google yourself.

Bass [pictured right] after a famous Eskimos win in 1986


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