Danny Bass tipped to become new Dentsu Media CEO
Danny Bass appears to be set for Dentsu Media, succeeding Sue Squillace after she resigned earlier this month.
Trade publication Mi-3 reported this morning that Bass is expected to be announced in the coming weeks by Dentsu, after executives at the company were informed this morning.
Bass returns to media agency-land
A song by the great band, Australian Crawl, overwhelmingly comes to mind. Oooh, oooh, oh, oh.. oh no not you again.
One of the classics!
Media agencies/groups really need to think differently and inject fresh talent with new ideas in to their businesses. Old is definitely not new again.
Agencies say: new challenges require fresh thinking. We can’t just repeat the past. We need new ways of creating value
Agencies do: Here’s someone from the past! This person would be perfect based on their track record 7-10 years ago.
No oops on reporting a rumour that Nikki Scriven was going to join Dentsu? It’s ok to report these things but then to pretend you didn’t and report another rumour from another publication without your own sources is just a poor effort.
Thanks for the comment,
This is an ongoing story, and as indicated in the previous story it was speculated by several sources, rather than a confirmed report.
We’ll update you when Dentsu confirms its final decision on the multiple roles.
Cheers
Calum – Mumbrella
If an incumbent seasoned media trading executive proved not to possess the requisite strategic nimbleness to stitch together a fit-for-purpose 21st century communications offering, will replacing them with another seasoned media trading executive prove to be an effective solution?