Danone appoints Euphorium for OIKOS launch

Sydney-based marketing agency Euphorium has announced winning a brief from dairy brand Danone to launch OIKOS.

The announcement:

Danone is a world-leading fresh dairy company which entered the Australian market in a Joint Venture with Murray Goulburn Pty Ltd in May, 2010. They have recently appointed Euphorium to promote the launch of OIKOS throughout Australia.

OIKOS contains ZERO % Fat and has higher protein that most yoghurts in the market. To make OIKOS we use a centuries old straining method which takes 3 Litres of milk to make 1 litre of yoghurt. The process removes the water & liquids, leaving the whey (natural milk protein) intact. This results in a thick and creamy yoghurt which has No Fat, is packed full of protein and is free of gelatine, artificial thickeners, colours and preservatives.

Emre Kasikci, Marketing Director of Danone Murray Goulburn said “We were impressed with Euphorium’s integrated pitch for OIKOS and John’s ability to articulate a simplified communication strategy. With a fantastic product and campaign idea we have big expectations for this launch”.  “We congratulate John and his team on their strategic work and look forward to a clever introduction of OIKOS into the cultural psyche of Australian consumers” Kasikci added.

Next week, Euphorium will be breaking news on the innovative launch activities planned for Danone’s OIKOS.

John Evans said “Euphorium is excited to be working with Danone Murray Goulburn on OIKOS as it’s quite simply, THE YOGHURT THAT HAS IT ALL”.

Source: press release


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