MCM revamps The Hot Hits
MCM Media has announced the revamp of The Hot Hits online and radio platforms.
The announcement:
The Hot Hits is out to claim the pop culture crown in Australia, unveiling a sexy brand makeover across its online and radio platforms, and launching a new mobile site and iPhone app to ensure audiences can get the Hot Hits across any platform.
With an increased focus on entertainment news, the relaunched Hot Hits is challenging other celebrity sites as the best place to get a celebrity fix by ensuring audiences can access the latest news online, on mobile and on radio.
Produced by MCM Media and presented by Optus, The Hot Hits focuses on global pop culture – celebrating music, movies, TV and whatever this month’s top trends are, from an Australian perspective. The Hot Hits radio show broadcasts weekly from studios in Hollywood, where hosts Andrew Gunsberg and Natalia Perez count down the top 35 songs in LA, interviewing the stars and look at the week that was in the entertainment world.
Group Content Director Sam Thompson says the changes help deliver The Hot Hits to an increasingly mobile audience. “We’ve seen the percentage of mobile traffic to The Hot Hits increase rapidly to the point where mobile now delivers almost a third of overall site traffic*. The redevelopment of The Hot Hits ensures visitors get a fantastic experience – both from a content and user perspective – wherever they come from.”
In addition to the new mobile site and iPhone app, the new site features a weekly video show from LA, an even bigger catalogue of music videos, new gaming section, reworked photo galleries, better social integration and weekly blogs from the LA team detailing what goes on behind-the-scenes at red carpets and events, along with the stories making news in LA. Igloo digital developed the new look for the site, which has been built by Movideo.
The new site also offers unique opportunities for advertisers in video, display media and content creation says Lachlan Brahe, Commercial Director Digital. “The Hot Hits makeover reflects how just how in-demand and ubiquitous our content has become. As content creators we continue to evolve because our audiences want deeper relationships with our brands across multiple platforms – not just single channels. This also applies to advertisers, who can now reach a highly engaged audience with impact across multiple devices.”
Optus’ partnership with The Hot Hits is now in its fifth year and Michael Smith, Managing Director of Marketing, Optus, commented, “We’ve enjoyed a long term relationship with The Hot Hits and it’s great to see the new mobile site and app which will ensure our customers have better access to all The Hot Hits offers.”
The Hot Hits radio show reaches over 1 million people and is the number one show in in its timeslot within its core demographic of 18-34 year olds. (Nielsen Survey 6, 2012).It’s broadcast every Sunday on Southern Cross Austereo’s Today Network and a broad number of regional stations across the country. The website recorded 470,000 UBs in September (Nielsen).
*27.95% of total traffic – Sep 16- Oct 16, Google Analytics
Source: press release
