Danone reveals Nutricia brand to combine specialised nutrition products

Danone has revealed its latest rebrand bringing together the company’s portfolio of specialised nutrition products in Australia and New Zealand.

The new commercial master brand, Nutricia, will include the Aptamil, Karicare brands along with a range of medical nutrition products such as Fortsip, Neocate and Souvenaid.

The Nutricia brand will combine the science-based specialised nutrition products

Managing director of Nutricia Oceania, Rodrigo Lima: “Combining our specialised nutrition offerings under Nutricia as a single brand will enable us to work even more effectively with healthcare professionals as well as direct research and innovation activities with greater focus.

“From a business standpoint, we will invest in further building Nutricia’s position in Australia and New Zealand as a strong science-based, research-driven brand that endorses our large portfolio of specialised nutrition products and services.

“This rebrand represents the continued investment in and evolution of a brand that has been around for close to 120 years. Nutricia is deeply rooted in science and underscores Danone’s mission to bring health through food to as many people as possible.

“We believe in the power of nutrition to positively impact health and well-being at key times in life, with our dedicated ANZ team of more than 700 working with healthcare professionals and customer every day to realise this ambition.”


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