DAN’s Merkle names Rebecca Tos as ANZ MD
Dentsu Aegis Network’s (DAN) Merkle, a data-driven, performance marketing agency, has appointed Rebecca Tos as its Australia and New Zealand managing director.
The appointment is effective immediately, and will see Tos, who has been with the network since 2012, “leading and growing the business in market”.
Tos assume the leadership position immediately
“Rebecca is a highly experienced and impressive leader, and exactly who we need to continue the local integration and growth of Merkle’s capabilities,” said DAN’s ANZ CEO, Henry Tajer.
Tos was previously CEO of Columbus ANZ, one of Merkle’s local business units, alongside Amicus Digital.
“It’s a tremendously exciting time for Merkle in ANZ, as we integrate our capabilities to further strengthen our promise of delivering personalised customer experiences for our clients. I’m privileged to lead an exceptional team of experts in their craft across data, technology and performance,” Tos said of her new role.
Zhengda “Z” Shen, Merkle’s APAC president, added: “Rebecca will drive growth and expansion of the Merkle business with a focus on connecting Merkle’s global offerings to our clients in the ANZ market.
“She will also play an important role integrating Merkle into DAN ANZ. Rebecca is a proven leader in our network and we are very excited about her new and expanded role.”
Last month, DAN made three high-level executives redundant, and earlier this week, Sue Squillace became CEO of DAN agency Carat.
Merkle launched in Australia last year.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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yet the exodus from Columbus continues. Pay your people better
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A bit harsh. She only came back from maternity leave 6 weeks ago. Bec is a super operator and took Columbus from sub standard to the largest performance agency in the country. I’m sure she will do it again. Maybe the exodus from Columbus will be reversed with a few wins and Bec back in charge at a higher level. If you ever leave the DAN bubble you will probably realise you are all paid pretty damn well.
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Unbelievable – [Edited under Mumbrella’s comment moderation policy]
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you must be from the elite inner clique that gets looked after. Keep flying that flag. The ship was sinking long before maternity leave
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Bec is a humble, super smart operator who is incredibly loyal to her teams and clients.
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Columbus was one of the largest performance agencies prior to 2012 already, the team they had prior to this was also strong, not “sub standard”. Not sure about the current team. Many of the people who worked at Columbus between 2009-2012 are leading successful companies today and or leading teams. So not sure how you define “sub standard”.
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Loyal is a stretch!!
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Nice to see she at least has the support of her family and her PA… ^^^
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We say there is nothing to see here, so there is nothing.
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Useless and Bubble know what they’re talking about. That place is a revolving door.
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To put it simply – this is not a good decision
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To put it simply – this is not a good decision
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I know people that used to work in Columbus before Tos took over. To echo an earlier comment, these people were brilliant and now running their own businesses or in senior roles once the shackles were off. Columbus was stifling their talent.
Tos isn’t a miracle worker.
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Does she have the support of the business though??? Maybe Useless and Bubble have some thoughts on this?
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Unless you’re in the inner circle @ Columbus, the handful of people that continually get promoted (check past Mumbrella pieces and you’ll get the idea), then you’re on your own. No growth. No pay. No opportunity.
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No comparison to Ted Stites
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Am I ever going to see Ted Stites again? Bring back bring back Ted Stites
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Am I ever going to see Ted Stites again? Bring back bring back Ted Stites
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[Edited under Mumbrella’s comment moderation policy] There’s a reason why the turnover at Columbus is so high, they don’t know how to promote those who work hard, [Edited under Mumbrella’s comment moderation policy] She was demoted from her DAN CMO role after 6 months – [Edited under Mumbrella’s comment moderation policy]
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