DAN’s Merkle names Rebecca Tos as ANZ MD

Dentsu Aegis Network’s (DAN) Merkle, a data-driven, performance marketing agency, has appointed Rebecca Tos as its Australia and New Zealand managing director.

The appointment is effective immediately, and will see Tos, who has been with the network since 2012, “leading and growing the business in market”.

Tos assume the leadership position immediately

“Rebecca is a highly experienced and impressive leader, and exactly who we need to continue the local integration and growth of Merkle’s capabilities,” said DAN’s ANZ CEO, Henry Tajer.

Tos was previously CEO of Columbus ANZ, one of Merkle’s local business units, alongside Amicus Digital.

“It’s a tremendously exciting time for Merkle in ANZ, as we integrate our capabilities to further strengthen our promise of delivering personalised customer experiences for our clients. I’m privileged to lead an exceptional team of experts in their craft across data, technology and performance,” Tos said of her new role.

Zhengda “Z” Shen, Merkle’s APAC president, added: “Rebecca will drive growth and expansion of the Merkle business with a focus on connecting Merkle’s global offerings to our clients in the ANZ market.

“She will also play an important role integrating Merkle into DAN ANZ.  Rebecca is a proven leader in our network and we are very excited about her new and expanded role.”

Last month, DAN made three high-level executives redundant, and earlier this week, Sue Squillace became CEO of DAN agency Carat.

Merkle launched in Australia last year.


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