Data management platform Lotame opens office in Sydney
Data management platform Lotame has announced the opening of a Sydney office alongside existing offices in New York, Maryland, San Francisco, London and Singapore, and have appointed former News Corp innovation officer Ian Curd as commercial director for Australia and New Zealand.
Curd
The expansion follows the company increasing its client base in the region by more than 300 per cent in the past six months, Lotame said in the announcement.
Mat Ward, Lotame managing director for APAC, said: “We’re seeing really strong demand from prospects across Australia and New Zealand. By opening a local office and appointing someone with Ian’s proven track record, we’ll be able to capitalize on these opportunities and continue to build on our rapid growth across the APAC region.”
Great choice Mr Ward – a cracking appointment.
It’s true we’re seeing a sudden keen interest in big data and the possibilities it offers businesses to provide better messaging to their end users. As consumers become savvy in avoiding intrusive ‘one size fits all’ banner ads, marketers and agencies will need to deliver more relevant and personalised content to their audiences.