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Former Maxus head of search launches data visualisation platform Nugit in Australia

Data storytelling platform Nugit, founded by former Maxus APAC search boss Dave Sanderson, has launched in Australia.

Sanderson, who worked with SapientRazorfish and Datalicious before joining Maxus, founded Singapore based Nugit in 2013 to provide better visualisation tools for marketers.  

Nugit found Dave Sanderson: “Data is boring”

“Data is boring,” Sanderson told Mumbrella. “The way big businesses use data is even more boring.

“It’s insane that many marketing organisations and publishers are still using the same tools they were 10 years ago to analyse and share information such as cleaning up data in Excel or Tableau, screenshot dashboards, cutting and pasting and putting it into a PowerPoint presentation to share with clients or colleagues.”

The company’s global clients include Facebook, Samsung, Audi, IBM, Sanofi, GSK, and Johnson & Johnson with Australian client set to be announced shortly. Sanderson expects the Australian office to be sales focused with a support centre in New Zealand to cater for the APAC and North American regions.

Nugit’s service gives digital publishers and marketers the ability to transform complex marketing performance data into shareable and interactive data stories

Sanderson says the limitations of dashboards, and the time taken to configure them has been a barrier to marketeers adopting data visualisation tools, saying: “Many companies have tried to crack this problem and the best solution in the past has been dashboards, but you can only go so far with this approach and it’s still too labour intensive.

“For marketers to turn their data into meaningful stories with a narrative and context, bring out the insights, and do this consistently at scale, a different kind of solution powered by more intelligent technology is needed. We’ve had time and space to think about this recurring problem and build the world’s first data storytelling platform.“

Nugit’s technology pulls in data from multiple sources into one stream, using artificial intelligence including natural language generation, trend detection, and narrative development, to convert these streams into usable content. Nugit has raised US$8 million in funding from venture capital firms including Silicon Valley’s Sequoia Capital and Wavemaker Singapore.

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