Lee Liversedge exits Imagination for role at The Labs

Imagination’s head of brand, Lee Liversedge, has departed the agency for a role at experience design consultancy The Labs.

Liversedge joins The Labs as a principal consultant alongside two other new employees, Sally Orme and Yige Ma.

David Woodbridge, Sally Orme, Yige Ma and Lee Liversedge

In her new role at The Labs, Orme is now the design-led strategist while Ma is a senior experience design consultant.

David Woodbridge, managing director at The Labs, said in a statement: “The skills, experience and success that Lee, Sally and Yige bring to The Labs is exceptional and we are excited to expand our local capabilities with their talents.

“We have seen tremendous growth in the demand to activate permanent spaces and places with signature experiences and a move away from creating a so-called destination.”


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