David Fish joins Initiative Australia as chief strategy officer

The former managing director of Aegis Activations, David Fish, has moved to Initiative Australia as the chief strategy officer.

The announcement:

Initiative Australia CEO Andrew Livingston has announced the appointment of David Fish as chief strategy officer. He joins initiative in early August and will be a member of the agency’s national management team.

Fish is formerly managing director of Aegis Activations, part of Aegis Media Pacific and before that he was national strategy director from 2009 to 2011 at Southern Cross Austereo.

“David has outstanding business acumen and a truly impressive marketing-strategy track record,” said Livingston. “He is also highly experienced in maximising the impact of new digital technologies and the development of market-leading strategic tools.”

At Aegis Activations, Fish was in charge of four business units operating across three offices in Australia and New Zealand with a team of 60 people. His other duties included leading the Aegis Activations new business programme, new product development including new strategic tools and processes as well as expertise in Neuro Marketing and understanding the impact of digital and mobile on shopper behavior.

His responsibilities as national strategy director at Southern Cross Austereo included managing eight direct reports and working with a national team of 350 people across five capital cities, developing bespoke communications campaigns for clients, managing large scale research and content projects.

At Initiative Fish’s responsibilities will include new product development and the evolution of existing tools, providing thought leadership for clients and he will partner Livingston on business strategy.

Fish replaces previous chief strategy officer Rob Pyne who is moving to a consultancy role and will continue working for Initiative on a part-time basis.

Source: Initiative Australia press release.



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