Former CEO of Maxus David Gaines is to take a role with Maxus Global in the US as managing partner and chief planning officer for North America.
He leaves next week to take up the data-focused role in New York.
“The thing that convinced me to go is the strength of Maxus’s data platforms. A lot of the things that were supposed to be the DNA of how an agency is supposed to work are there, it just needs someone to go in there and knit the whole thing together”, said Gaines.
Most recently Gaines was managing partner of insights and data company Edentify but left in October. Gaines was CEO of Maxus Australia between 2009 and 2012.
“I’m really looking forward to it. There are a lot of people who are collecting data but not many people saying this is what it means and this is what we should do with it,” he said.
“For what I have seen in the US the ability to use that data is going to a lot easier in the coming years because of the platforms that are being created.”