Al Jazeera Sports ‘in talks’ to buy Setanta Australia for local push

bein-sportsAl Jazeera Sports has held talks to buy pay-TV sports provider Setanta Australia and could look to launch its international brand BeIn early next year, a move which would pose a serious challenge to the dominance of Fox Sports, Mumbrella understands.

Senior industry sources say there have been “talks” between the Qatari-based media group and Setanta, which currently airs as an paid-for subscription channel on Foxtel, about an acquisition.

It is thought Al Jazeera could look to form a joint venture with sports rights sellers MP & Silva under the BeIn brand, which has made a major push into France, North America and several countries in Asia in the last two years.

The move would signal a significant increase in competition for News Corp-owned Fox Sports, which currently dominates the subscription sports market, as BeIn has flexed some serious financial muscle across Asia to acquire sports right including the English Premier League (EPL) in Indonesia.

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