David Jones kicks off fundraising campaign to tackle Indigenous literacy gap

As part of its ‘Good Business Journey’, David Jones and ambassador Adam Goodes have launched a fundraising campaign for The Australia Literacy and Numeracy Foundation to raise awareness of the Indigenous Literacy Gap.

The campaign features a moving image of three Indigenous children from one of the ALNF’s programs in South Australia, and is centred around a hub on the David Jones website which includes information and video content about ALNF.