Audible teams up with Joel Creasey and Rhys Nicholson to keep marriage equality conversation alive
Amazon’s Audible.com.au has recruited comedians Joel Creasey and Rhys Nicholson to launch a new audio series, Listen to Love, which tackles love equality.
To mark the launch, content agency Emotive and promoted by PR agency Poem have created a Marriage Equality acceptance debate video, with comedians Creasey, Nicholson and actress Rosie Lourde.
The video sees the trio fighting about ‘Who loves marriage more’.
According to Matthew Gain, country manager and head of Audible Australia and New Zealand, the six-part series, which kicks off today, came about when Audible.com.au approached the Equality Campaign.
“We believe this is an important conversation we need to maintain here in Australia. As a platform, we are all about storytelling and we think the personal stories that Listen to Love series brings about is an important conversation that Australia needs to maintain and keep having,” he said.
“That’s why we approached the Equality Campaign. They’re the experts in the area and we wanted to ensure we had their smart insight and endorsement around this very important topic.”
The series features stories of couples, experts looking at the history and arguments for marriage equality, short stories and poetry about love.
“Our goal out of this content primarily is ‘How do we educate our listeners better?’ ‘How do we reach out to a broader group of listeners in Australia?'” Gain said.
“That’s why we are making this content free, so we can educate and make a more intelligent society here in Australia.”
Commenting on whether businesses had a role to play in communicating social issues, Gain said brands can be a force for ‘social good’ – but it had to be authentic.
“That’s [authenticity] got to be at the heart of the work you do. Diversity is right at the heart of the Audible business, and our parent business Amazon.
“We’re committed to maintaining diversity both in our workplace and society at large,” he told Mumbrella.
The series will be available through Audible’s website, with HuffPost exclusively launching the first episode.
HuffPost readers can stream the episode, hosted by Joel Carnegie, through the site.
Audible’s campaign runs across social platforms including Facebook, YouTube, Twitter and Instagram.
