David Jones takes first steps in social media
David Jones is making its first serious play in social media, launching a Facebook page and Twitter account this week. The retailer is aiming for 70% of content on its social platforms to be user generated by the end of the year.
Initially targeting those who have David Jones store cards, David Jones American Express credit cards and who use the David Jones website, phase two will see the company open up its social media platforms to all customers around its new collection in August.
An online store will be housed on its Facebook page sometime next year.
Georgia Chewing, DJ’s general manager, digital marketing and e-tail, told Mumbrella that content on its Facebook page and Twitter accounts will initially focus on fashion, then cover content on style and trends.
A Facebook page in 2011. I hope DJs fashion buyers have their fingers slightly more on the pulse
Nowadays, social media is booming and most of the them online marketer are targeting social media to brand their products as well as their services.
“e-tail”
says it all
Its good to see, looking forward to seeing it evolve.
A little too late…who is managing this Agency or DJs?
“It’s about getting it right rather than launching for the sake of it. This has followed an indepth assessment of the role social media has a role to play in the wider marketing mix.” – Very sound approach, pity more companies don’t take it.
Wonder if they’ll venture into the e-commerce functionality of facebook..
Why would it be too late? Stupidist comment ever? Yeah I guess they should have failed early like so many others.
I work in the djs buying office. It’s a pretty exciting time for us. As buyers our fingers are the pulse.
Whoa! big call MB.
Doug it’s all relative. Nothing to do with the world or fashion industry.