David Krupp launches licensing agency The Influencer Store
David Krupp has launched The Influencer Store, a licensing company that works with social media creators in developing their own product ranges.
The agency will manage the manufacturing, product design and branding, e-commerce, distribution and customer service for new product lines.
The agency has launched focusing on the beauty and toy review space, with a view to expanding into new divisions as the business grows.
The Influencer Store is working with Californian YouTube channel, JKrew, which makes content about slime, and Sydney-based Instagram influencer, Mishti Rahman, who creates beauty, fashion and lifestyle content.