day&age to rebrand Home Timber & Hardware
Hardware retailer Home Timber & Hardware Group has appointed branding agency day&age.
The announcement:
General Manager of the Home Timber & Hardware Group, Mark Burrowes, said: “The appointment has been made after a major review of the company brand, its operations and significant growth aspirations.”
Home Timber & Hardware is part of John Danks & Son, a 150-year-old company acquired by Woolworths and the giant US conglomerate Lowe’s in 2009.
Since then the company has embarked on expanding the network as part of an integrated strategy to transform its scope and scale in the Australian hardware market.
“A central plank of the exciting growth plan is a repositioning of the Home brand,” Mr Burrowes said.
“The hardware market has experienced significant change over the past few years. As the industry continues to evolve, it’s vital that we react to the changing face of hardware.”
Creative Partner of day&age, Paul Taylor, said that the account gain was exciting for the agency.
“With the backing of Woolworths and Lowe’s, one of the world’s leading hardware specialists, we believe Home Timber & Hardware is in a strong position for growth and it’s a great opportunity for us to play our part in helping them achieve that,” he said.
Source: Home Timber & Hardware Group press release
Congratulations Paul and all at day&age on the account win – cheers.
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