Daye Moffitt departs Moon for strategy director role at Principals

Tim Burrowes

June 20, 2014 10:34

Another long serving senior staffer at Moon has departed days after it emerged that CEO Anouk Darling had moved on after a decade.

Moon’s former brand strategy director Daye Moffitt has moved to joined independent branding agency Principals as strategy director.

She said: “After ten years at Moon I decided it was the right time for a change. I’m thrilled to be a part of Principals. There’s no doubt they’re the most exciting agency in the brand space in Australia at the moment.”

The changes at Moon come as the design-led agency has been brought together with fellow STW agencies Shift and Human under new CEO Gavin Levinsohn.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.