Daye Moffitt departs Moon for strategy director role at Principals

daye moffitt principalsAnother long serving senior staffer at Moon has departed days after it emerged that CEO Anouk Darling had moved on after a decade.

Moon’s former brand strategy director Daye Moffitt has moved to joined independent branding agency Principals as strategy director.

She said: “After ten years at Moon I decided it was the right time for a change. I’m thrilled to be a part of Principals. There’s no doubt they’re the most exciting agency in the brand space in Australia at the moment.”

The changes at Moon come as the design-led agency has been brought together with fellow STW agencies Shift and Human under new CEO Gavin Levinsohn.

Moffitt’s move to principals comes as the agency grows its strategy team whuch now includes three strategy and planning directors and three strategy consultants.

Principals MD Tom Brigstocke said: “Daye presents a rare mix of ability, experience and energy, and will add to an already impressive strategy team. We’ve been chatting to her for a while, and we’re delighted she’s joined us this week.”

Principals has also added to its creative team in Melbourne with Andrew Thompson joining as senior designer.


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