Daylight Agency joins global network Worldwide Partners Inc
Daylight Agency has joined a global independent network Worldwide Partners Inc (WPI), which consists of more than 70 advertising and marketing agencies.
Headquartered in Denver, Colorado, Daylight Agency will have access to agencies across the network which spans regions including Asia, Africa, Europe, Latin America, Middle East and North America.
Daylight Agency has joined Worldwide Partners Inc (WPI)
Daylight Agency launched in August last year when ICON International Communications merged with chris+geoff to create the agency.
John Harris, president and CEO of WPI, said in a statement: “We are thrilled to welcome Daylight Agency to our global network.
“Like other partners, the Daylight team share an independent entrepreneurial drive to build commerce through connectivity, creativity and collaboration.”
Chris Gray, Daylight Agency’s MD, added: “Clients are now looking for fast, agile and nimble partners who can help them move quickly and identify strategies to reach customers in new and engaging ways that drive business and revenue outcomes.
“We also believe we can contribute back to the wider group through the sharing of market knowledge, intel and new business opportunities. As such, we believe the ‘age of independents’ is well and truly upon us.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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