F.Y.I.

Daylight Agency makes four new appointments

The Daylight Agency has hired two new senior account managers, a senior consultant and an account executive.

The announcement:

The sun is continuing to shine brightly at the newly launched Daylight Agency with the appointment of four new consultants to the growing team.

The fully integrated communication services agency welcomes Katya Ginsberg and Emma Catchpole as Senior Account Managers. Ginsberg brings invaluable experience in the hospitality and beverage sector having recently owned, operated and marketed her own hospitality establishment.

Catchpole offers a wealth of knowledge in the consumer marketing arena having joined the agency from the UK where she worked on a range of lifestyle brands such as Deezer, UNILAD and Orchard Pig cider.

In addition, Karen Keech joins Daylight as a Senior Consultant. Keech played an integral role in establishing the agency under its former name, Icon International Communications, where she led a number of the agency’s flagship travel and tourism accounts. She has been warmly welcomed back to the newly-branded agency after an extended period living abroad and interstate.

Mimi Poole also joins the team as an Account Executive and brings youthful enthusiasm and diversity to the expanding team.

“The outlook is incredibly strong at Daylight,” said Chris Gray, the firm’s Managing Director. “We are building a solid team of account managers and creative professionals to deliver our unique proposition of brand promotion coupled with brand protection.

“The Daylight Agency is all about ensuring our clients sleep well at night knowing that proven strategies are in place to protect their brand and then helping them build that reputation when day breaks.”

The Daylight Agency was formed in late 2017 through the merger of long-standing public relations firm Icon International Communications and boutique creative consultancy chris+geoff, producers of the highly acclaimed Qantas ‘feels like home’ campaign. The agency is a one stop communication hub offering advertising, digital and social, marketing, public relations and reputation management.

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