DDB CEO pays tribute to the late Peter Cameron

The Australian and New Zealand advertising industry is in mourning today, as chief financial officer of DDB ANZ, Peter Cameron, has passed away.

News of his death broke earlier on Monday.

Cameron spent close to 15 years at DDB ANZ, most recently as chief financial officer. He spent over 13 years as a director on Omnicom Media Group’s board.

Prior to DDB, Cameron spent over 14 years at M&C Saatchi Group, in various financial positions.

In a statement sent to Mumbrella, Andrew Little, CEO and President of DDB Group Australia, wrote a touching tribute to Cameron:

“To say Peter was an important part of the DDB family would be a gross understatement.

“For almost 15 years he was part of the very fabric of our agency. He worked here from 2009 leading our Trans-Tasman finance team but his role knew no bounds. Having his own family, Anni in the creative industry and children Rio and Aria joining DDB in the first steps of their careers, was an honour for DDB and solidified how we felt about each-other. Like family.

“Peter was legendary for his calm and caring nature as well as his quirky humour, which everyone loved him for.

“Being the CFO, he was responsible for the commercial success of the Group but it was the small things that set him apart. He was the first to respond to a promotion or good news announcement – his trademark being a personal note of congratulations and reminding you how well-deserved it was. It meant the world for people just starting their careers or even those decades in to have this kind of support from someone like PC.

“Whilst this news has left us devastated, we will always remember everything he did for us, be forever thankful for the support and encouragement he gave us, and the foundations of success we enjoy today and tomorrow.”

A funeral will be held for Peter Cameron at 11am on Thursday, February 15 in Sydney.

Details are below:

Link to RSVP by midday Tuesday 13th. 

Link to the livestream for those who are interstate or overseas.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.