DDB ECD Matt Eastwood to move to New York

DDB’s executive creative director Matt Eastwood is to move to New York, in a move which opens up one of the biggest jobs in Australian advertising

Eastwood – the man behind Tourism Australia’s much discussed There’s Nothing Like Australia campaign will become chief creative officer of DDB New York.  

DDB CEO Marty O’Halloran said: “Matt has been an instrumental figure at DDB Sydney over the last four years, guiding the agency to win countless awards and accolades. Matt’s passion for the industry has resulted in pioneering work across some of DDB’s biggest brands including McDonald’s, Telstra and Tourism Australia.”

Eastwood said: “The past four and a half years at DDB Australia has been an experience I will never forget. We’ve won many, many Agency of the Year awards, watched the business grow in size and strength and have done some incredible work for our clients. I’ve also had the pleasure of working alongside one of the best management and creative teams I’ve ever met.

“When I met with senior management at DDB New York, I was thrilled to discover how similar our culture and values actually were. DDB is a global family, and I am both excited and humbled that DDB has honoured me with the opportunity to help shape the creative product at DDB New York, our head office.”

Eastwood – who has also been a regular guest on The Gruen Transfer – leaves in three months.

DDB has not announced an internal successor, signalling that O’Halloran and group MD Chris Brown will lead the search for a replacement. Brown said:

“We won’t be making any hasty hires. We are looking for a leader that will continue to inspire the wealth of creative talent at DDB as well as put their own stamp on the agency and ensure that we continue to be at the top of our field.”

Key members of staff at DDB include creative director Mark Harricks, CD for McDonald’s Adam Rose, Digital CD Matt Grogan and  senior team Steve Wakelam and Grant McAloon.

Matt Eastwood at Mumbrella Question Time:


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