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DDB Group Melbourne wins global creative account for Movember

DDB Group Melbourne has been selected as the global creative agency of record for global fundraising initiative Movember, following a competitive pitch process.

The agency responded to the brief in collaboration with counterparts adam&eve DDB in the UK and DDB Chicago in the US. Following the successful pitch, it will now lead the creative direction of the men’s health charity, working alongside Movember’s in-house creative studio.

Movember operates across 21 markets to change the face of men’s health, aiming to prevent men dying young by tacking complex men’s health issues such as mental health, suicide, prostate cancer and testicular cancer.

The charity first started as a single-minded fundraising and awareness campaign in 2003, and has since evolved into a multi-faceted health organisation programs accessed by millions globally.

The new partnership with DDB Group will drive the brand’s next stage of growth, as it looks to roll out an ambitious and international five year marketing strategy.

Movember chief experience officer Chris Taylor said: “DDB Group impressed us with their belief and proof that creativity is the most powerful force in business for behaviour change. It’s clear that DDB Group shares our values, and they’re the perfect fit to help us ensure men live longer, more healthy lives. At Movember, we’re more ambitious than ever, and it’s great to find that in a partner.”

DDB Group Melbourne managing director Mike Napolitano said: “We’re proud to be working with an organisation that is genuinely having a positive impact on the state of men’s health across the globe.

“On average, men die five years younger than women. One year is biological, the rest is due to cultural factors. We can’t wait to use the power of creativity to help Movember close this gap.”

DDB Group Melbourne executive creative director Psembi Kinstan said: “There are few Australian brands that are as globally iconic as Movember. We are supremely proud to collaborate with Movember for their next ambitious chapter and lead their global work with the kind of populous, brave and often rebellious work that put Movember on the map all those years ago. Opportunities and brand ambitions don’t get much more exciting than this.”

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