DDB Melbourne announces $100m in new business wins

DDB Melbourne, which is best known for losing ANZ and Coles in the last 12 months, has announced a raft of new business wins worth a claimed total of $100m in billings.

The announcement:

DDB Group Melbourne has pulled off a swag of new business wins in recent months.  Account wins include a significant new portion of the Telstra business it shares with DDB Sydney, Open Universities Australia, Simplot mega brand John West, Hoover, Godfreys, RealEstate.com.au and Mars Petcare, representing over $100M in billings.

This is on top of additional wins in the last year, including Origin Energy and global responsibility on Treasury Wine Estates prestigious Wolf Blass brand.  The agency also retained its hold on Suncorp’s Apia business, in a three-way pitch, and picked up additional assignments across the insurance giant’s portfolio.  And the agency continues to work with ANZ on a project basis.

“We were very impressed with the excellent standard of creative work delivered by DDB Melbourne during the pitch and the high calibre team they’ve assembled to work on our business”, said Tara Lordsmith, General Manager Retail Marketing Simplot.  “John West is a very important brand in our portfolio and we’re delighted to have DDB Melbourne on board”.

“I’m extremely proud of the entire team”, says DDB Melbourne’s Group Managing Director Andrew Little.  “Everyone got stuck in and we’re now at record revenue and profit levels, with industry best margins. We are hiring across the board at present and this represents a great opportunity to attract further talent to our business and our clients.”

DDB Group Melbourne also announced their new agency Crawford Brown Plus.

“At the start of the year we made a decision to have a new agency offering, with two very senior people who could offer a boutique service solution for clients and if necessary utilise the group resources. We called this CrawfordBrown Plus.  Dave and Steve have quickly managed to build their own client list and are producing some really nice work and the model seems to be one that their clients are enjoying. Realestate.com.au and Open Universities Australia are two clients taking advantage of this model.”

“The smaller team dynamic is a perfect fit for realestate.com.au”, says Joanne Whyte, GM – Brand, Communications & Insights. “Working with two highly experienced professionals who understand our business has already delivered some great results, including the launch of our recent Spring Campaign.”

Source: DDB Melbourne press release


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