DDB promotes Giles Watson to executive creative director
DDB Group Melbourne has promoted Giles Watson to executive creative director, effective immediately.
Watson has been with the agency for over three years, having joined in 2021 as a creative director. In 2023, he moved up to group creative partner, and last year, became deputy executive creative director.
In his new role, he will lead DDB Group Melbourne’s creative direction, working closely with recently-promoted chief creative, Psembi Kinstan.
“Giles in the best in the business,” Kinstan said. “He is the epitome of the modern creative that champions every medium and understands the power of a big idea.
“No-one works harder to get to the most original and effective work – every part of our business is improved by his leadership. He’s superbly strategic, an incredible role model and a deeply trusted partner to our clients.”
Prior to DDB, he held roles at Clemenger BBDO, Howatson+Company, BWM Dentsu, Wunderman, Isobar, and more.
“I was lucky enough to have joined a collection of incredibly ambitious minds here at DDB Melbourne – people who inspire me every day,” Watson said.
“I couldn’t be more excited (or intimidated) to now have this opportunity to join them in shaping our next chapter.”
Khia Croy, general manager at the agency, added: “From our first moments working together – many moons ago! – I have always had a great amount of respect for Giles, both professionally and personally.
“He is, and always has been, the embodiment of DDB’s ‘Talented and Nice’ philosophy – there is simply no greater partner for our clients, or leader for our team,” she concluded.
Watson’s promotion comes a couple of weeks after the agency also promoted head of planning, Matt Pearce, to chief strategy officer.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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