DDB Sydney hires Alex Watts as head of social for the McDonald’s account
DDB Sydney has hired Alex Watts as head of social.
Earlier this year, DDB Sydney took over the social account for McDonald’s from VMLY&R. Watts will be leading the newly formed social team servicing the account.
Alex Watts joins from Ogilvy
Watts joins from Ogilvy, where he spent just less than three years as head of social. Prior to that he was head of social at Marcel Sydney.
Watts said the role at DDB was an amazing opportunity.
“To build a social team from scratch for DDB Sydney was a huge opportunity, and to have a brand as iconic as McDonald’s as our foundation client is incredibly exciting.
“For my next step, I was looking to build a social capability to be a real lighthouse of the future of social work in Australia. Now more than ever brands have to be truly purposeful and there’s nowhere better to help do that than DDB.”
DDB Sydney managing director, Priya Patel, said: “We are thrilled to be expanding our relationship with McDonald’s to now include the social remit. As such an important client to DDB, it was important to find the perfect person to lead the growing team. Alex is both talented and nice, and we are confident he will not only deliver on McDonald’s but inspire more socially-led ideas across the entire business.”
