DDB Sydneys unveils Volkswagen Jetta through young girl’s eyes

Shot from the perspective of a little girl, DDB Sydney has unveiled a new campaign to introduce the Volkswagen Jetta to Australia’s family car market.

The TVC will launch with 60, 45 and 30-second versions. It will be supported by two print executions.

The campaign also includes a dedicated microsite and a series of  radio spots on the Southern Cross Austereo network.


  • Volkswagen
  • General Manager, Marketing: Jutta Friese
  • Brand Communications Manager: Peter Stewart
  • Advertising Specialist: Loren Elsegood
  • DDB
  • Executive Creative Director: Dylan Harrison
  • Creative Directors: Steve Wakelam, Nick Pringle
  • Digital Creative Director: Matt Grogan
  • Print Creative Team: Daniel Ieraci, Simon Friedlander
  • Digital Creative Team: Simon O’Neill, Lazarus Simons
  • Managing Partner: Nicole Taylor
  • Planning: Rach Kimber, Nick Andrews
  • Business Management: Dave Murphy, Josette Addinall, Patrice Bougouin
  • TV producer: Brenden Johnson
  • Digital Producer: Ellie Campbell
  • Digital Production: Tribal DDB
  • Project Director: Ben Elvy
  • Print Producer: John Wood
  • Art buyer: Leesa Murray
  • Production/media
  • Director: Mark Malloy
  • Production House: Exit Films
  • Photographer: Chris Sisarich
  • Music: ‘Size Matters’ composed by Evelyn Morris and performed by Ben Mason
  • Media: MediaCom

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