Shot from the perspective of a little girl, DDB Sydney has unveiled a new campaign to introduce the Volkswagen Jetta to Australia’s family car market.
The TVC will launch with 60, 45 and 30-second versions. It will be supported by two print executions.
The campaign also includes a dedicated microsite and a series of radio spots on the Southern Cross Austereo network.
Credits:
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- Volkswagen
- General Manager, Marketing: Jutta Friese
- Brand Communications Manager: Peter Stewart
- Advertising Specialist: Loren Elsegood
- DDB
- Executive Creative Director: Dylan Harrison
- Creative Directors: Steve Wakelam, Nick Pringle
- Digital Creative Director: Matt Grogan
- Print Creative Team: Daniel Ieraci, Simon Friedlander
- Digital Creative Team: Simon O’Neill, Lazarus Simons
- Managing Partner: Nicole Taylor
- Planning: Rach Kimber, Nick Andrews
- Business Management: Dave Murphy, Josette Addinall, Patrice Bougouin
- TV producer: Brenden Johnson
- Digital Producer: Ellie Campbell
- Digital Production: Tribal DDB
- Project Director: Ben Elvy
- Print Producer: John Wood
- Art buyer: Leesa Murray
- Production/media
- Director: Mark Malloy
- Production House: Exit Films
- Photographer: Chris Sisarich
- Music: ‘Size Matters’ composed by Evelyn Morris and performed by Ben Mason
- Media: MediaCom