De Bortoli appoints ID Collective to launch sustainable wine range
ID Collective has been appointed to launch De Bortoli’s new sustainable wine range, 17 Trees.
The announcement:
Public relations agency, iD Collective continues to expand its growing portfolio of sustainability-focused accounts, welcoming De Bortoli Wines to its stable of food & wine clients.
Grounded in the belief that sustainability is a ‘must have’, not a ‘nice to have’, Australian family wine maker, De Bortoli Wines has this month launched a range of three sustainably produced wines under new label, 17 TREES.
Accompanied by a collaborative commitment to plant one tree for every six bottles sold, wine aficionados and casual enthusiasts alike can enjoy vegan-friendly top drops from 17 TREES knowing they’re facilitating important tree regeneration. Building upon De Bortoli’s first sustainability project in 2008 – to plant 17 trees for each company vehicle to offset the carbon effect of its fleet – the 17 TREES range which includes a Shiraz, Pinot Grigio and Chardonnay (export only), demonstrate it is possible to do good whilst not compromising on quality.
“Sustainability is at the core of the De Bortoli Wines’ drive for innovation, and we’re widely recognised and commended for our endeavours to become a Zero Waste Wine Company. Through initiatives including wise water management, energy efficiency and improved waste management over the past 15 years we’re demonstrating our commitment to a future where great wine and a healthy environment can be enjoyed by everyone,” said Darren De Bortoli, Managing Director of De Bortoli Wines.
The world is waking up to more sustainable ways of working, and iD Collective is at the forefront. The agency makes a conscious effort to support sustainable and eco-friendly brands that align with the agency’s own policies. iD Collective’s eco-credentials include recent projects with ethically-sourced chocolate brand, Green & Black’s, reusable and refillable plant-based cleaning system, Cove, eco-innovative outdoor label, Zorali, and environmental leaders of the coffee industry, Genovese.
Source: ID Collective media release
