Deanne Weir joins Foxtel as executive director of channel aggregation and wholesale
Weir returning to Foxtel.
Experienced media executive Deanne Weir is to join Foxtel as its executive director channel aggregation and wholesale.
Weir’s appointment sees her return to the pay-TV operators four years after she departed its pay-TV operator in the wake of a merger between Foxtel and Austar.
Weir was until recently the deputy chair of Screen Australia and has held a number of senior media roles over the years. It is also believed she was considered for managing director of the ABC during its current recruitment process.
Foxtel CEO Peter Tonagh said, in a statement: “Deanne will play a key role in ensuring that we become the aggregator of choice bringing together great content from all possible sources and ensuring that we have the rights and ability to distribute it on the platforms and in the ways that consumers want to view it.”
“She will also work closely with our executive director of television, Brian Walsh and his team to ensure that we continue to deliver our subscribers a better entertainment experience.”
“In addition, Deanne will take a lead role in determining key elements of our distribution strategies via both Foxtel managed devices and through wholesale arrangements with other providers.”
For ten years Weir was group director, corporate development at Austar, is currently chair of the boards of pre-eminent captioning business Ai-Media; Emmy and BAFTA award winning production company Hoodlum and concert streaming business Moshcam.
“I am really excited to be joining, Peter, Brian and the team, and to have the chance to work with the best entertainment brands on the planet,” said Weir.
Nic Christensen
Hopefully this is the beginning of the changing of the guard. Brian Walsh is part of the furniture at Foxtel, but I feel having some fresh blood is well overdue, and will make the business more relevant to more people.
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