The saviour of FM? We’ll see

“It’s hard to imagine that many fifteen years old are going to be jumping for joy if the folks buy them a digital radio. Digital radio is a huge step forward for radio but it’s entering a market where the iPhone is the device of choice for music hungry youth.”

Streetcorner on the digital radio launch

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.