The saviour of FM? We’ll see
“It’s hard to imagine that many fifteen years old are going to be jumping for joy if the folks buy them a digital radio. Digital radio is a huge step forward for radio but it’s entering a market where the iPhone is the device of choice for music hungry youth.”
Streetcorner on the digital radio launch
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Content. Content. Content.
So far the only compelling thing offered is ball by ball cricket, and that is only appeallng to cricket tragics.
The digital radios themselves won’t drive take up. Same goes for digital TV.
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