DEC PR wins PR account for InterContinental Sydney
DEC PR has won the account for InterContinental Sydney, leading all of its Australian public relations operations.
The win follows a competitive tender process that took place last month. Previously, InterContinental Sydney managed its PR inhouse.
The DEC PR team that will take on the InterContinental Sydney account
Jennifer Brown, general manager of the InterContinental Sydney, said the hotel was looking for an agency with strong tourism credentials.
“We were looking for a PR agency with extensive knowledge in the hotel and tourism space, with strong credentials in luxury, lifestyle and hospitality, as well as unsurpassed relationships with media and influencers across these verticals,” said Brown.
“DEC PR ticked all the boxes and showed not only creative prowess in their approach to PR, but a collaborative style of working that will make them a fantastic extension to our team. We are excited to get activity underway in what will be a crucial time for our hotel, in the lead up to a multimillion-dollar transformational renovation project, commencing later this year.”
Michael Henderson, DEC PR CEO said: “Travel is a true passion of the DEC PR team and we are thrilled to commence our relationship with InterContinental Sydney. Our focus will be to drive brand awareness of InterContinental Sydney as a leading luxury hotel in Sydney, for both Australian and international travellers via impactful, creative PR that has been informed by the Agency’s experience across a myriad of industries and sectors.”
